OFF-PAGE OPTIMIZATION - HOW TO WIN THE HEART OF GOOGLE

“Search engine optimization specialists concur that off page optimization is more vital than on-page optimization.”

Off page optimization has to do with obtaining backlinks whereas on page optimization connects to fostering coding and page material. A Search engine optimization market has actually established based on the purchase of back-links either positioned by individuals that take on the job by hand or by the use of programs that position back-links by automation.

Website or top-quality backlink can be in 3 means supplied to the webpage with the link that has quality page rank which will benefit it in launching link juice into the webpage that is connected. The quantity of web link juice obtained identifies the page rank of the page.

SEO Off-page Optimization funnel

Did you know that many pages have an internet link?

Well, the support message recommends the search engines online content of the connected webpage whether this is real or not. The Adobe webpage is leading due to the fact that a broad range of pages with a web link to the Adobe webpage has click right here as the support message. An internet link on a webpage might urge website visitors to relocate to one more from one website. Strategies like setting approaches that misshape the worth of internet site or an internet website are served nonetheless by quality website content that is considered as black hat techniques or unsuitable practices. 

According to Matt Cutts, a Google software engineer, has really recommended that SEO should be based upon the ideological sense of relating the concept. The principle involves starting with a small object and slowly rolling it along to ensure which of the sphere ends up being ever before larger. The Search engine has innovative ways to locate and ignore black hat approaches consisting of the man-made web connection structure. Which is a very bad sign and can even get your website to ban from SERP.

TIPS for getting a better position in SERP via Off-page optimization techniques: -

1)    CREATING SHAREABLE CONTENT - Amazing ‘content is always the KING’ in search engine optimization. Creating amazing and shareable content is a smart way of generating more and more natural backlinks to our website or blog. Research often and keep your content always fresh and updated.

2)    INFLUENCER OUTREACH - If you have created any kind of content which is share-worthy, then don’t hesitate to reach out influencers in your industry. Tell them to check your blog and ask for link backs from their blog. Make sure you get the links from completely relevant domains.

3)    CONTRIBUTE AS GUEST AUTHOR - There are a number of good and quality blogs that are open for a guest post from various authors. Write an amazing research piece and reach them with the content for the guest post. Don’t focus on the number of links but rather focus only on quality links. Also, don’t keep posting multiple times on the same guest blog site.

4)    SOCIAL MEDIA ENGAGEMENT - A major off-page SEO techniques is social media engagement. If you want to make your business, website or blog popular, engage with people on multiple social media platforms. Social media presence will help your business and also help you get more backlinks.

5)    SOCIAL BOOKMARKING SITES - Social bookmarking sites are one of the best platforms to promote your website. When you bookmark your webpage or blog post on popular social bookmarking websites, you gain high traffic to your webpage or blog.

6)    FORUM SUBMISSION - Participate in search forums which are related to your website and business and make a connection with that community. Reply to threads, answer people’s questions and give your suggestions and advice. Make use of “Do-Follow” forums.

7)    BLOG DIRECTORY SUBMISSION - Directory Submission is constantly working to build quality backlinks. Choose an effective directory and select a proper category. It takes quite some time to deliver good results, but these results stand out over a longer time period.

8)    ARTICLE SUBMISSION - Submit your articles in a high PR article submission directory. You can also give links to your website. Make sure your content is unique and of high quality. Low-quality content and content that has more keyword stuffing might get rejected. Choose the correct category and give a good title to your content.

9)    QUESTIONS AND ANSWERS - One of the best ways you can get high traffic is from question and answer websites. Join high PR question and answer sites and search for questions related to your business, blog or website and give clear answers to these questions. Give a link to your website which will help in bringing you more visibility.

10)         VIDEO SUBMISSION - If you want to make your videos popular, head to popular video submission sites. Give a proper title, description, tags and reference links. It is one of the most popular ways to get quality backlinks because all video submission websites have high page rank.

11)          IMAGE SUBMISSION - Share your photos on popular image submission websites. Before submitting your images please optimize them with the correct URL and title tag. Before submitting your images, check if they have a proper title, description and tags.

12)          INFOGRAPHICS SUBMISSION - Make creative infographics. These days, infographics are getting popular on the internet. Submit your infographics on infographics submission websites and give reference links to your webpage or blog. The image sizes differ with different websites.

13)          DOCUMENT SHARING - Create attractive documents relating to your business or blog. The documents should have unique content and should be in either pdf or ppt formats. Submit these documents in the document sharing websites.

14)          WEB 2.0 SUBMISSION - Web2.0 is just another technique where we can create subdomains in high domain authority website like medium.com, tumbler, blogger, WordPress etc., 

     Best tips for Web 2.0: 

     a) Keep sharing the best content. 

     b) Update the site regularly. 

     c) Build backlinks for the published articles.

15)          USE GOOGLE MY BUSINESS - Google My Business is another Google product for free. Optimize this platform for best local SEO ranking. There are n number of places where you can smartly optimize the content and links and from that we can generate a decent number of social traffic and brand awareness.

Best Tips for Google My Business:

a) Have a proper description with 250 characters. 

b) Make sure your primary is available in the first paragraph along with your city name. 

c) Regularly update the post or gallery or products or offers. 

d) Keep watching your reviews and reply them instantly. 

e) Upload real photos under proper categories.

ESSENTIAL GUIDELINES FOR GREAT UI DESIGNING

The usability and success of the website depends on a UI of the web site and its function play in the web design. Technically web user interfaces or website UI are GUI's which provide output in the form of webpages and take inputs. UI will create a discussion of the user with website powerful smooth and sophisticated. It is good practice to design. There are if you entered into the sphere of web site design. Get familiar with or identify users or your target audience. It's most basic rule while you design UI to know which type of user you're anticipating for your website. 

The after and target users that begin design UI by maintaining them. Get some references from comparable websites. It is best to watch the sort of software or web site it'll help to design friendly UI. As kind web sites have been seen by users and have experience of using those websites, taking reference will create your UI comfortable to your website's users. Incorporate appealing and eye-catchy icon, buttons along with other graphics. It's imperative to use something that attracts users towards your web site and engage them, attractive and eye catchy graphics icon will assist to do that easily. 
Make it possible for the user to identify changes or latest visited links. Users of the web site might navigate back and forth between different pages of exactly the web site, making it difficult for them to identify or to remember pages or links they already have visited. Try to distinguish and easy for users to identify such matters by which makes them bold or by highlighting them. Always incorporate most attractive and easily readable fonts in your UI! It's always advisable to use different types of fonts to attract users, but at exactly the same time do not forget reading capabilities of users. The fonts you select should be readily readable. This leads me to end exactly the discussion on web site UI style, hope this article helps you to style the most attractive and sensible web site user interfaces.

X GUIDELINES OF ATTRACTIVE UI DESIGNS O FOLLOW ON EVERY WEB DESIGN PROJECT

1)     Make everything the user needs readily accessible.

2)     Be consistent.

3)     Be clear.

4)     Give feedback.

5)     Use recognition, not recall.

6)     Choose how people will interact first.

7)     Follow design standards.

8)     Elemental hierarchy matters.

9)     Keep things simple.

10) Keep your users free & in control.

TOP TRENDING TECHNOLOGY STACK TO CHOOSE FROM: FULL STACK VS MEAN STACK VS MERN STACK

Hi! everyone, in today's tech generation the web & mobile app development services have stepped on to the next level than in recent years. Stack incorporates various technologies nowadays, which is used to build web and mobile apps. Wanna know how? Let's step in further for more detail...

What is a stack?

"A stack refers to any combination of programming languages and technologies or even a combination of software products."
If we see technically, there are 2 types of development stacks:
a) Technology stack & 

b) Application stack.

In easy comprehension, the technology stack is more diversified into a cross-disciplinary term for any software development process.

So, in today's topic, I am going to brief you 3 major and top trending 'technology stacks' to choose from, for your startup or ongoing business. 

But, before we start with the technology stack, it's way crucial to understand the attributes & feasibility of the stack development, as well as software product solutions

While you might be a professional in using technology, still choosing the appropriate technological infrastructure for your business is never an easy process. Making the right move for enhancing your technology infrastructure, will always give you the hickup. There are many versatile database architecture sets and software solutions, of which you might not be too aware of the differences between them. So, you need to consider an expert for selecting the right hosting solution to go with.

These questions and the task of choosing one out of many has slowed down your operations and has taken your mind away from running the core business. What will you do now? How will you be able to solve this riddle that takes away much of your time?

okay then, I will help you choose the right tech stack for your web or software product. Here are a few guidelines you need to consider for before choosing the right tech stack for your project:

• Know the project requirements
• Introduce agility
• Go beyond project requirement for better audience
• Expertise and knowledge of team or organization you are hiring
• Flexibility & scalability of the development team
• The final development cost

What is Full stack and why to choose?

Full stack: Skilled developers come from various streams to be specific in there domain, there is Frontend, Backend, Database, Mobile App and Testing. Previously, the developers use to gain particular expertise in any of the above fields and carry forward their career in that domain. However, the practices are changed now. The demand for technologies has mandated the developers to work on both Frontend as well as on Backend and much more.
Full Stack Developers are at the limelight because of the numerous benefits they deliver, most likely unique code for multiple technologies & multi-technology project to create a great UX/UI.

Developers these days are comprehending and can solve glitches across several streams of software development. Companies are now rigorously trying to recruit full stack developers, who can build the complete web or app from scratch, without any discontinuation in the process.

Benefits Of Full Stack:

Still confused about whom to hire! Check the below-mentioned advantages of having Full Stack Development:

• Easy Switching between the front end and back end development based on the requirement of the project.

• Look after the entire design structure and work on any level as required during development.

• Cost Saving by hiring a specialized full stack developer rather than hiring front end and back end specifically.

• Easy to take ownership of design & implementation on a site

• Easy to upgrade with new technology and tools faster than someone specializing only in the front end or back end technology.

• Comprehensive work for individual Full Stack developer gives the flexibility to move from task to task according to the need of the project.

• A complete solution to problems, go to the root of a problem without just focusing on solutions.

• An ideal option for small & medium enterprises as the complex website requirement can be broken into segments to save time.

What is MEAN stack and why to choose?

The term “MEAN Stack” stated as a set of collected JavaScript-based technologies used to develop complex websites and web apps (progressive or responsive). In simple words, MEAN, as explained as a full-stack JavaScript framework — which simplifies and accelerates web & app development.

MongoDB, Express.JS, Angular, and Node.JS are a group of technologies that make a combination of MEAN Stack technology in Mobile and Web Applications. In recent time, some of the complex websites & web apps (responsive) are powered by MEAN Stack.
MEAN Stack is one of the fastest growing open source stack development frameworks, that assists developer or teams with popular tools or plugins to reduces the time on system administration and it also allows the quicker deployment of web apps, websites and API’s to concentrate on the complex development process of your project.

1. MongoDB: Document database — used by your back-end application to store its data as JSON (JavaScript Object Notation) documents
2. Express (sometimes referred to as Express.js): Back-end web application framework running on top of Node.js
3. Angular (formerly Angular.js, now also known as Angular 2): Front-end web app framework; runs your JavaScript code in the user’s browser, allowing your application UI to be dynamic
4. Node.JS: JavaScript runtime environment — lets you implement your application back-end in JavaScript

Benefits Of MEAN Stack:

• Covers the full web development cycle from front end development (client side) to back end development (server side) using JavaScript.

• Supports the MVC (Model View Controller) architecture to make the development process flow smoothly.

• Helps to resist unnecessary muttering work, thus keeping the web application development much organized.

• The merger of four great technologies, i.e., MongoDB, Express.JS, Angular.JS, and Node.JS.

• Comes with a pre-built extensive suite of testing tools.

• Open source in frameworks and backed by good community supports.

What is MERN stack and why to choose?

MERN Stack, a combination of technologies used to craft premium web apps. Web apps are developed using multiple technologies more likely to say frameworks, libraries, databases and more. The MERN stack is a JavaScript stack used for the smooth flow of the development process. MERN consists of different open-source components: MongoDB, Express, React, and Node.js. All the components provide the end-to-end framework support for developers to work in.

The MERN stack is becoming increasingly popular and is a powerful stack to work in. The “MERN stack” refers to the following technologies as follows:

1. MongoDB: A document-based open source database
2. Express: A Fast, unopinionated, minimalist web framework for Node.js
3. React: A JavaScript front-end library for building user interfaces
4. Node.js: Node.js is a JavaScript runtime built on Chrome’s V8 JavaScript engine. Node.js brings JavaScript to the server

The MERN stack is very similar to MEAN stack. The only difference here is that the MEAN stack is making use of Angular to build the front-end web application but in the MERN stack is using React instead.

Benefits Of Choosing MERN Stack:

• Covers the full web development cycle from front end development (client side) to back end development (server side) using JavaScript.

• Supports the MVC(Model View Controller) architecture to make the development process flow smoothly.

• With the JavaScript stack, developers only need to be proficient in JavaScript and JSON.

• Feasibility of four best technologies, i.e., MongoDB, ExpressJS, React, and NodeJS.

• Comes with a pre-built extensive suite of testing tools.

• Open source in frameworks and backed by good community supports.

******Conclusion******

As best of my knowledge, I concluded all the basics and technical fundamentals of three technology stacks to take into consideration before engaging your project in the wrong direction or hands of the development process. These developers skilled in all aspects of web and software app.

Do leave the comment, If any queries...

AUTOMATED DRONE USES: WHAT ALL THE DRONES ARE CAPABLE OF & MUCH MORE

Automated drone sales are on the hike with each passing year as we see and more people are grabbing the idea of owning such useful tech. With all the consideration, these unmanned airborne vehicles are currently discovering more useful and innovative automation employments.

Now, there is no such thing that drones are only feasible or available for the supreme enthusiasts, as these gadgets have infiltrated the world of technology through its innovation and a lot of organizations are looking forward to utilizing the potential of these machines to the best impacts. There are some fundamental uses while there are some very extremely inventive thoughts that you could use it for. Let's take a tour in discovering how you can use these drones to work.

MILITARY USES OF DRONES

Drones have established various applications in the world of military and defence system. This is particularly valid on account of the barrier of the United States of America.

In fact, the US Government was first known to begin its trials with the unmanned airborne vehicles route back in 1917.

BOMB DETECTION

Due to the small size of the drones, they can easily infiltrate into constricted areas. Add to that, high-pixel cameras and motion sensor makes the drones suitable for the motive of bomb detection. Thus, drones are able to make us informed about unexploded bombs and helping in saving lives.

SURVEILLANCE

The defence of any nation tends to maintain a regular overview of security and also conducts surveys in order to ensure the protection of the people and the places. Using drones, in this case, it will be a fascinating thought. 

This will reduce physical work and you get a more extensive field of view. Also, it does not hamper the lives of the people, making it easier for them.

AIR STRIKES

These unmanned airborne vehicles are used for the motive of air strikes. It had once been confirmed by ex-President of U.S.A Mr. Barack Obama that they used drones regularly to attack militants in the tribal areas of Pakistan. They use to anonymously hover around suspected areas, as constrained by the defence personnel and these drones can be operated in particular areas in order to fulfil military operations, under law enforcement drones.

NON-MILITARY USES OF DRONES

FILMING AND JOURNALISM

The world of multimedia has really overpowered the thought of using drones to the there fullest extent. Many movies nowadays are shot utilizing quadcopters and other automated drones.

This idea has given the film industry a completely new & amazing look. Some of the names that appear in my mind when we talk about filmography with automated drones are James Bond's "Skyfall", the well acclaimed Leonard Di Caprio's "The Wolf of Wall Street", the evergreen "Harry Potter" series, the famous television series "Game of Thrones" and the like. Moreover, the ability of the drones to reach places where reporters can't reach has uplifted its use in the world of journalism.

Aerial footage for real-time broadcast is becoming way more progressively useful these days.

SHIPPING AND DELIVERY

Even though the transportation applications of the drones are still under process, this idea is going to bring a revolution for the world. This tech will significantly reduce delivery time and manpower. Whether it's about delivering food, letters or even small parcels, these programmed drones are ready for your every transportation work. 

In fact, Amazon is working on its resources to facilitate 30-min. delivery services via drones. On the off chance when this is brought to market fulfilment, more than half of your shopping and food orders could be managed within a span of a few minutes, with drones delivering packages at our doorstep.

DISASTER MANAGEMENT

One of the most significant applications for drone lies in disaster management. It is often seen that there is utter chaos and mismanagement of resources soon after a disaster, say it a man-made or a natural calamity. The automated drones could help you significantly here. With powerful cameras, these devices can gather data and pictures of the debris working in a specific area. You would get clear footages of the accidental site without spending a lot of money on helicopters. Add to that, owing to their small size, they are able to penetrate into places that would somehow be hard for helicopters to enter and close-up perspectives.

RESCUE OPERATIONS AND HEALTHCARE

Usually, a rescue operation is a fight against time. You need to get the work done fast and smoothly. This is where drones come in handy. With the help of thermal sensors, drones can locate lost persons and are especially useful at night or even in challenging terrains. These can be deployed quickly and can travel through small spaces. Besides, these aerial vehicles are also useful for sending in food or medical supplies to unreachable locations before the rescue team comes in to help.

Thus, drones can be the first to arrive and collect information for rescue operations.

ARCHAEOLOGICAL SURVEYS

Over the years, a lot of people have spent a lot of time and energy over archaeological surveys. Now, drones have made this work easier since they can bring us important footage and essential details about these archaeological sites.

This has significantly helped the archaeologists in their mission of discovery.

GEOGRAPHIC MAPPING

Drones also have had an enormous effect in the field of 3D geographic mapping. The regions that are out of human reach. This might include some dangerous coastlines or unattainable mountain tops. But for the purpose of studying the terrain and preparing 3D maps, drones have been put to use. This technology is now available to everyone to capture imagery for mapping these locations.

Thus, geologists now find it easier to collect data from these sites to pursue mapping processes.

LAW ENFORCEMENT

Drones have a lot of potential in terms of law enforcement – these devices have the ability to hover around locations without drawing much attention from the people. Thus, this can be used for surveillance or for public safety. Crowds of people can be monitored and criminal activity can be detected in case there is an emergency. These can also be used for law enforcement officials for crime scenes where a more detailed view can give us more information about the situation. Besides, situations of fire outbreak could also be curtailed by the help of drones. It is always better to send drones first in a fire outbreak to see the situations before humans get inside.

Uses of drones for traffic monitoring could also be another thought to it. Traffic surveillance with drones could be one of the biggest applications for this device.

Moreover, drones are also used by border patrol officials who work towards monitoring criminal activity at the border especially the transport with drugs.

SAFETY INSPECTIONS

Some companies need to carry out regular inspections in order to ensure the safety of their infrastructure. This includes surveying power lines, oil and gas pipelines, wind turbines, bridges and buildings under construction and the likes. Drones are being put to use for these purposes. Regular aerial monitoring can lead to significant improvements in constructing infrastructure leading to improved performances. Besides, if the drones are small enough, they can get close to capturing images that can give us a more detailed idea of the construction.

FARMING AND AGRICULTURE

Drones have also found applications in the field of agriculture. This is especially true for large scale farmers who have reported significant improvements in crop yields with the use of these drones. Regular aerial monitoring of agricultural lands can provide us with a more in-depth analysis of crop performance. With the help of the near infrared sensors, one could study the health of these crops and farmers could act accordingly. Moreover, drones can perform this analysis at low costs with no impacts on the fields or the surrounding areas.

This not only leads to healthy crop growth but also increases their yield.

WILDLIFE MONITORING

Just like how drones are working on agricultural lands to improve their yields, these unmanned aerial vehicles are also striving towards monitoring the fauna of the regions. There are two specific advantages to this. Firstly, wildlife monitoring could lead to the prevention of poaching, which is one of the reasons why a lot of animals are getting endangered these days. Secondly, the footage from the aerial devices could help us study animal behaviour and analyse their patterns.

The best thing about using drones for these services is that they do not affect or disturb wildlife. Besides, they can also be used at night with thermal camera sensors to monitor them at all times. 

A lot of wildlife sanctuaries and conservation parks are thus resorting to drones to ensure safety.

WEATHER FORECASTING

One of the most important uses of drones lies in weather forecasting. This has, once again, given new light to the concept of predicting the weather conditions. With exceptional cameras and effective sensors, these drones can collect important information that could aid in weather forecasts.

These can focus in on detailed weather parameters and are also able to perform for the job owing to their unmanned nature.

For instance, sending drones into the hurricanes, tornadoes and the likes could bring us essential footages to study their patterns and occurrences.

AERIAL PHOTOGRAPHY

This is indeed one of the first known applications of drones. Because of improved technology, more and more drones are now well equipped to carry heavy camera gear that could really help enthusiasts in delivering aerial views of the specific regions. Besides, the drones, these days, are stable and can give you crisp and clear images. With the features of live Wi-Fi streaming, you are also entitled to get First Person Views of the drone’s movements.

If you can add a gimbal, it stabilizes the camera to get you better pictures. Besides, you can control what the camera sees and captures right from your smartphone and get HD video recording for best results.

“So far, you have seen much more unique and creative uses of drones. I think you have got a better idea of how our future is going to be through the interference of the essential and practical applications of drones. Let us now focus on some of the most innovative uses that could change the way we look at drones. Here are some ideas.”

THE DRONE SELFIE OR THE DRONIE

Have you ever imagined what it would be like to capture a ‘selfie’ with a drone from a certain height? The selfie is the word of the decade now with more and more people engaging in this. With selfie sticks doing the rounds now, it would be a rather great idea to use a drone for this purpose. This is indeed one of the best uses of a drone.

This would mean a lot more people could fit into the picture and you would get a real aerial view. Besides, you could control the camera functions right from the base. This can well work as the “longest distance selfie” record.

DRONE RACING

Drone racing is another popular activity that is making its way into our lives. A lot more people are now engaging in this sport and pursuing it as a hobby. It is like video game racing except that you encounter real situations and you are controlling a real drone. Drone racing in the woods is not an uncommon activity. Besides, it can closely resemble real bike racing with a lot more thrill and adventure since you would be controlling the device from a distance. 

For this purpose, you would need an agile drone that can make swift turns and acrobatic movements.

IN CONCLUSION

Drones are no longer limited to just military uses. They have found a number of applications in different sectors and has opened a lot of different start-up opportunities for fresh entrepreneurs, even different businesses are now investing in these devices for swifter and more responsive customer service, especially in the case of parcel deliveries, just as it was recently initiated by AMAZON.

Drone racing has become rather popular now, but drones are still used as a toy. Small scale tricopters and quadcopters are still used for flying indoors and also outdoors just for gaining some flight experience. Having said that, drones have the ability and potential to change the way sports, military operations, and businesses work.

Do let us know how you are planning to use your drone in the comments section below.